Deliveroo launches dog-friendly chocolate eggs in aid of Woodgreen

‘Deliver-Woof’ is an Easter ‘chocolate’ treat created especially for pooches – a scrumptious, 100% fido-friendly chocolate egg made with all-natural dog-safe ingredients and added vitamin A and D – both essential nutrients for dogs . The tail-wagging treat is shaped like the iconic ‘Roo’ head and comes nestled in a bespoke, dog-themed Easter egg box, perfect for those who want their canine companions to join in the fun.

Set to be very pup-ular with the nation’s pooches, the £5 ‘Deliver-Woof’ Easter egg is available from select Deliveroo Editions sites across the UK on Wednesday, 27th and Thursday, 28th March – just in time for the Bank Holiday weekend.

The pupalicious treat launches as research from Deliveroo finds two-thirds (65%) of Brits want their dogs to feel part of their Easter celebrations. In fact, almost half (46%) of Brits say they have previously hosted an Easter egg hunt for their pooch or intend to do so. Nearly three-quarters (71%) say they wish they could share chocolate Easter treats with their four-legged friend.

Yet 48% of pet parents say they feel nervous about having traditional chocolate – which is poisonous to dogs – in the house at Easter in case their pet gets its paws on it, with 48% revealing their insatiable pup has previously taken food off their plate and a quarter (23%) confessing their pooch has raided shopping bags to munch on treats not meant for them.

The Deliver-Woof Easter egg has been created in collaboration with Woodgreen Pets Charity, to provide a safe and canine-friendly alternative to traditional chocolate so pets and pet parents alike can enjoy the seasonal celebration.

Woodgreen, as featured on the Channel 4 show ‘The Dog House’, helps around 8,000 pets every year – from rehabilitating and rehoming dogs, cats and small animals to supporting pets and owners in their homes. All proceeds from the sales of the Deliver-Woof egg will make a difference for both pets and their people.

Fiona Cooke, Head of Specialist Services at Woodgreen added, “Easter has arrived, which means chocolate eggs aplenty. But it’s important to remember that our canine friends cannot indulge in the same way that we do because human chocolate is toxic to dogs. Pet safety is something we are hugely passionate about at Woodgreen, so we are delighted to be partnering with Deliveroo to create an Easter treat that is safe and delicious for our four-legged friends. We’ve put together some tips and guidance on what you can do at home to keep your dog safe and happy over the Bank Holiday weekend.”

The charity has provided some top tips for Deliveroo’s pet parents to help them navigate the Easter season while keeping pet safety front of mind.

• Keep chocolate out of paw’s reach: Unfortunately, human chocolate, which contains theobromine, is toxic for dogs. Depending on the size of your four-legged friend, be mindful of where you store your chocolate at Easter, avoiding cupboards that are within your pet’s reach, or low coffee tables and open bins. Top shelves are your best bet for ultimate pet safety, and while decorations such as Easter baskets filled with mini chocolates look nice, they can pose a risk to our furry friends if kept at nose level.
• Spread the word: Not everyone will necessarily be aware of the foods that are harmful to our pets. So when entertaining at Easter, it’s important to be vocal with your guests about what your dog can and can’t eat, so they can help keep your pet safe too. In addition to chocolate, many other Easter treats such as hot cross buns and simnel cake – both of which contain currants and dried fruits – are dangerous for dogs. The more your guests are aware, the less likely they will be to sneak your pooch tidbits from the table!
• The nose always knows: Dogs have an incredibly powerful sense of smell, which means if you’re hosting an Easter egg hunt for the family, they can sniff out those treats faster than most of us! As such, it’s best to keep your dog in a separate room or on a lead until you are completely confident that all human treats have been found to ensure they remain out of harm’s way.
• Tail-wagging games: Everyone loves Easter games and now, with the introduction of the Deliver-Woof Easter egg, your furry friends can too. In fact, games that involve hiding treats and encouraging your pet to sniff them out and find them are both physically and mentally stimulating and are a great way to involve dogs in the Easter fun safely. Of course, be sure not to overdo the treats and remember to check packaging labels for portion sizes, nutritional information, and ingredients before feeding anything to your dog.
• Give your dog a break: Just like humans, dogs need downtime, and they’ll likely need a rest after the excitement of getting involved in the annual family Easter egg hunt! Make sure you give them a safe and quiet space to retreat to throughout the day where they won’t be disturbed, such as their bed or a covered crate.

Arabella Jenkins at Deliveroo added, “At Deliveroo, we’re passionate about pets, so this Easter, we wanted to ensure our four-legged friends can join in the Easter paw-ties too by creating the Deliver-Woof dog-friendly chocolate egg. Tail-waggingly delicious for pups of all kinds, it’s the perfect treat for those who don’t want their dogs to miss out, all while supporting our furry friends at Woodgreen.”

The limited-edition ‘Deliver-Woof’ dog-friendly Easter egg is available via Deliveroo Editions in Bristol, Glasgow, London and Manchester between Wednesday 27th and Thursday 28th March – for just £5 – while limited stocks last. For more pup-friendly treats, visit the ‘Deliveroo Shopping’ section of the app, which now includes a new and improved pet range.

Search for ‘Deliver-Woof’ in the app or online. All proceeds from sales will be donated to Woodgreen. To donate directly to Woodgreen, visit woodgreen.org.uk/donate.